When it comes to LinkedIn, many of us have a love/hate relationship. We love it as a way to keep up with colleagues and make new professional connections, but we hate some…
Archive of Digital Marketing
According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. We’ve found that companies attempting digital marketing initiatives without measuring the results can be deadly from a cost perspective.
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