Archive of Digital Marketing


According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. We’ve found that companies attempting digital marketing initiatives without measuring the results can be deadly from a cost perspective.

AlignTech helps its clients find their target markets.

Yes, Use LinkedIn to Reach Out… But Stop Oversharing

Posted by Tim Holdsworth on May 29, 2014 in Digital Marketing


When it comes to LinkedIn, many of us have a love/hate relationship. We love it as a way to keep up with colleagues and make new professional connections, but we hate some…

Using LinkedIn to Your Best Advantage

Thus Spake Google: How Wagging the Dog is Working for the Rest of Us

Posted by Jeff Hayes on April 30, 2014 in Digital Marketing


Google has become one of the most successful companies in history, in part due to its ability to tell us who we are.  Asking metaphorically, Is Google a prophet? Can it predict…

People everywhere are 'wagging the dog' by what they search for.

A picture is worth a thousand words – and about 50 milliseconds

Posted by Tim Holdsworth on March 26, 2014 in Digital Marketing


Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…

A Picture is Worth a Thousand Words

Responsive Design: What Is It and Why Should We Care?

Posted by Jeff Hayes on February 27, 2014 in Digital Marketing


One Size Does Not Fit All Responsive design is the relatively new practice of creating websites that look good wherever they happen to be viewed, such as: On your desktop or notebook…

Responsive Web Design - AlignTech Solutions

Does a Small Business Really Need a Website?

Posted by Tim Holdsworth on July 15, 2010 in Digital Marketing


Does a small business really need a website? For many the answer is “yes, of course.” However, the reality is that 55 percent of small business owners don’t have a website. Yes,…

Yes, all businesses do need a website.