Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…
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According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. We’ve found that companies attempting digital marketing initiatives without measuring the results can be deadly from a cost perspective.
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