Successful internet marketing campaigns are based on good quality, optimized websites. Search engine optimization (SEO) is the best way to maintain “free”, targeted traffic to your website.

In order for your customers to find you, your website needs to be ranked on Page One in search results using keywords and keyphrases that are important for your business.

AlignTech Solutions implements the following steps with you:

Analysis of your competition

We pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.

Keyword (keyphrase) identification

The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.

We then choose the best keyphrases relevant to the competitiveness of your search market. Ideal keyphrases range from general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.

Meta tag determination

We now plug in your optimal keyphrases in the places on your site.

Our copy writers also ensure that your meta description tags are well written and correlate well with your keyphrases

Keyphrase integration into your website

The written word on every page of your website needs to include the keywords located in meta tags.

Have you seen web pages that don’t make a lot of sense? In an effort to build links quickly for their customers, some internet marketing companies ‘cheat’ by creating series of pages that include target keywords and keyphrases in somewhat nonsensical patterns; and not with good, readable copy.

AlignTech Solutions employs talented copy writers who can help optimize both the content and the ‘search engine quality’ of each one of your pages.

Submitting your website to search engines

When your website is ready, we build a sitemap and submit it to the major search engines. We then monitor your site’s progress to ensure that all pages are fully indexed over time.

Links to your website

Search engines measure the relative ‘value’ of each website by means of the quality and quantity of inbound links it receives. If a number of the ‘right’ links reference your site, your page rankings will rise.

Analytics and feedback

We pull together important statistics from your site and use it to help you improve your targeting.

Our search engine monitoring tools keep track of all visitors to your website. Based on the reports our tools generate, we modify your website to maximize conversions and keep targeted traffic coming to your website.