Archive of Tag 'internet marketing'


Backlinks Help You Build Affinity with Your Target Market

Posted by Betsy Rozelle on September 18, 2017 in Digital Marketing


I’m an internet marketing Neanderthal. The World Wide Web is simply a means to an end – the end being relationship building — for me. My business website is meant to build…

Backlinks help build affinity with your target market

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Digital Marketing


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

The Five Most Popular Illustration Styles

Posted by Scott Alberts on September 7, 2016 in Digital Marketing


With so many illustration styles ranging from simple cartoons to highly-detailed realism, what will have the most appeal to your audience? Each style can evoke a different emotional reaction. Illustration Styles in…

Cartoon Illustration Styles

Visual Storytelling: Illustration or Photography?

Posted by Scott Alberts on February 15, 2016 in Digital Marketing


“Seeing is believing.” “A picture is worth a thousand words.”   Photography can be stunning and eye-catching and, occasionally, even free. Yes, photography can certainly document a story. But an illustration can…

Visual storytelling example by Scott Alberts

Take stock before using stock photos: Five good tips

Posted by Tim Holdsworth on September 2, 2014 in Digital Marketing


Just take a long, broad look at the web and you’ll notice it’s a bit chaotic. To be noticed, and remembered, you have to have strong visual content. These visuals help viewers…

Stock photos or original artwork?

Responsive Design: What Is It and Why Should We Care?

Posted by Jeff Hayes on February 27, 2014 in Digital Marketing


One Size Does Not Fit All Responsive design is the relatively new practice of creating websites that look good wherever they happen to be viewed, such as: On your desktop or notebook…

Responsive Web Design - AlignTech Solutions

A Brief History of Nearly Everything (Digitally) Important

Posted by Jeff Hayes on July 15, 2013 in Technology


Evolution of the World Wide Web The World Wide Web (or just Web) was conceived by Tim Berners-Lee, a (then) CERN consultant/engineer who was looking for a way to facilitate the exchange…

Hokosai's Wave - Digital Marketing - AlignTech

What’s New in Web Design?

Posted by Jeff Hayes on June 14, 2013 in Technology


I’ve worked in the digital world long enough to appreciate the old adage about change being the only constant.  The relationships I’ve built with our clients don’t tend to waver over time,…

What's New in Web Design? Thoughts from AlignTech Solutions

Six Key Business Principles I Learned from My 6-Year-Old

Posted by Tim Holdsworth on September 9, 2010 in Business


At our recent garage sale my entrepreneurial (and highly independent) 6-year-old set up a lemonade stand on the driveway. I watched with interest as she exhibited six key business principles — without…

A lemonade stand plus one 6-year-old provide some business insight.

Does a Small Business Really Need a Website?

Posted by Tim Holdsworth on July 15, 2010 in Digital Marketing


Does a small business really need a website? For many the answer is “yes, of course.” However, the reality is that 55 percent of small business owners don’t have a website. Yes,…

Yes, all businesses do need a website.