Agile Coaching


Agile Coaching

Services: Agile Coaching

Coaching Leaders

Keyword research provides the starting point for a brand’s digital marketing efforts in three important areas:

  • Organic SEO Development
  • Pay-Per-Click (PPC) Campaigns
  • Social Media Campaigns

When working without the list of a brand’s most important keywords, marketing efforts seem disjointed to the average consumer and the lack of cohesion between marketing efforts — including both off page and online marketing efforts — creates brand confusion.

At AlignTech, we use an iterative approach to find the list of most important keywords for each client. We created a Five Step Keyword Development Process to help us provide good and consistent results:

  1. Discovery

    Inputs are from client’s goals, client’s preferences, available market research on client’s industry, trial searches and competitors’ successes

  2. Analysis

    We determine the relative Keyword Effectiveness (KEI) for each potential keyword given search engine statistics at the time of discovery and the nature of the content development plan

  3. Consultation

    We share our initial results with the client or marketing partner and together we determine which keywords to tackle first, while maintaining an appropriate ratio of simple/popular keywords to long tail keywords

  4. Implementation

    Assets and campaigns are matched with the best identified keywords. Each keyword is then positioned across the various online assets so as to avoid confusion among all stakeholders

  5. Evaluate & Repeat

    Evaluation of results and repeat Steps 1-4 over time and as needed

Coaching Teams

Most business operators can list their five top competitors at a moment’s notice. These competitors are typically companies or organizations that are well known and, in many cases, are local:  Local to city or county; or state, region or country. These competitors sell products and/or services in direct competition to the business operators to which we refer.

AlignTech identifies both real and virtual competitors for our clients. Why identify competitors in this way? Because we want to learn from them. Once identified, “good competitors” can help us understand:

  • Which other keywords to think about using
  • Which backlinks might be appropriate and of high quality
  • Which optimization techniques have worked for them; and which have failed
  • What the “AdWords landscape” looks like, if desired

Coaching Individuals

A key search ranking factor for each domain is its collection of backlinks — links that can be found online that point to the domain being optimized. The development of high quality and relevant backlinks provides fuel to elevate a domain in search engine rankings for its desired keywords.

Citations consist of both backlinks and unlinked references to a domain. Merely mentioning a domain in online content constitutes a citation, albeit the unlinked varieties are not quite as valuable to a domain owner. Solid and consistent online marketing efforts tend to increase the number of organic citations over time.

AlignTech uses a Six Step Backlink Development Process to help produce results. These are:

  1. Discovery

    Discover existing backlinks for the domain

  2. Analysis

    Analyze each backlink for its value to the domain

  3. Cleanup

    Cleanup links that contribute negative value to the domain

  4. Development

    Build and reinforce backlinks that are relevant to the brand and are of high quality

  5. Verification

    Verify target backlinks for quality and message consistency. Repair if needed

  6. Evaluate & Repeat

    Repeat Steps 1-5 over time and as needed