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Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Digital Marketing


Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales

Keywords Driven by Consumer + Brand Insights: Reach Your Target Market

Posted by Kathy Fredrickson on April 6, 2016 in Digital Marketing


Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…

Reaching Target Market Strategically

Visual Storytelling: Illustration or Photography?

Posted by Scott Alberts on February 15, 2016 in Digital Marketing


“Seeing is believing.” “A picture is worth a thousand words.”   Photography can be stunning and eye-catching and, occasionally, even free. Yes, photography can certainly document a story. But an illustration can…

Visual storytelling example by Scott Alberts

What Many Local Businesses Don’t Know About Being Found Online

Posted by Tim Holdsworth on December 16, 2015 in Digital Marketing


Today most but not all local business owners know that being found online is crucial for their business. After all, 97% of consumers use internet to research local products/services and 98% of searchers…

What Many Local Businesses Don't Know About Being Found Online

The Need for Local Businesses to Tackle Social Media

Posted by Tim Holdsworth on August 12, 2015 in Social Media


As a local business person, you have a lot of demands on your time and resources. You’ve heard about using social media to help market your products and services, but you’re skeptical…

What's your social media strategy?

Take stock before using stock photos: Five good tips

Posted by Tim Holdsworth on September 2, 2014 in Digital Marketing


Just take a long, broad look at the web and you’ll notice it’s a bit chaotic. To be noticed, and remembered, you have to have strong visual content. These visuals help viewers…

flickr-4052177359-original

Yes, Use LinkedIn to Reach Out… But Stop Oversharing

Posted by Tim Holdsworth on May 29, 2014 in Digital Marketing


When it comes to LinkedIn, many of us have a love/hate relationship. We love it as a way to keep up with colleagues and make new professional connections, but we hate some…

Using LinkedIn to Your Best Advantage

Thus Spake Google: How Wagging the Dog is Working for the Rest of Us

Posted by Jeff Hayes on April 30, 2014 in Digital Marketing


Google has become one of the most successful companies in history, in part due to its ability to tell us who we are.  Asking metaphorically, Is Google a prophet? Can it predict…

People everywhere are 'wagging the dog' by what search for.

A picture is worth a thousand words – and about 50 milliseconds

Posted by Tim Holdsworth on March 26, 2014 in Digital Marketing


Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…

picture-worth-one-thousand-words

Responsive Design: What Is It and Why Should We Care?

Posted by Jeff Hayes on February 27, 2014 in Digital Marketing


One Size Does Not Fit All Responsive design is the relatively new practice of creating websites that look good wherever they happen to be viewed, such as: On your desktop or notebook…

Responsive Web Design - AlignTech Solutions