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What Many Local Businesses Don’t Know About Being Found Online

Posted December 16, 2015 in Digital Marketing


Today most but not all local business owners know that being found online is crucial for their business. After all, 97% of consumers use internet to research local products/services and 98% of searchers…

Finding Local Business Online

The Need for Local Businesses to Tackle Social Media

Posted August 12, 2015 in Social Media


As a local business person, you have a lot of demands on your time and resources. You’ve heard about using social media to help market your products and services, but you’re skeptical…

What's your social media strategy?

Take stock before using stock photos: Five good tips

Posted September 2, 2014 in Digital Marketing


Just take a long, broad look at the web and you’ll notice it’s a bit chaotic. To be noticed, and remembered, you have to have strong visual content. These visuals help viewers…

flickr-4052177359-original

Yes, Use LinkedIn to Reach Out… But Stop Oversharing

Posted May 29, 2014 in Digital Marketing


When it comes to LinkedIn, many of us have a love/hate relationship. We love it as a way to keep up with colleagues and make new professional connections, but we hate some…

aligntech-linkedin

Thus Spake Google: How Wagging the Dog is Working for the Rest of Us

Posted April 30, 2014 in Digital Marketing


Google has become one of the most successful companies in history, in part due to its ability to tell us who we are.  Asking metaphorically, Is Google a prophet? Can it predict…

big-dog

A picture is worth a thousand words – and about 50 milliseconds

Posted March 26, 2014 in Digital Marketing


Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…

picture-worth-one-thousand-words

Responsive Design: What Is It and Why Should We Care?

Posted February 27, 2014 in Digital Marketing


One Size Does Not Fit All Responsive design is the relatively new practice of creating websites that look good wherever they happen to be viewed, such as: On your desktop or notebook…

responsive-design-aligntech

Is Twitter the ‘New CNN’?

Posted January 29, 2014 in Social Media


Still a News Junkie I’ll admit it—I’m a bit of a news junkie. Local, national, international, business, technology, money—it doesn’t matter. If it’s news, I’m reading it. My news habit started in…

is-twitter-the-new-cnn-aligntech

Content Management Systems: Which is Best For Your New Project?

Posted September 30, 2013 in Technology


When Tim Berners-Lee developed the world’s first website at CERN in 1990—using a simple Unix-based browser—do you suppose he had any idea how expansive the Web would become? Today, thanks to the…

content-management-systems-of-the-past-aligntech

A Brief History of Nearly Everything (Digitally) Important

Posted July 15, 2013 in Technology


Evolution of the World Wide Web The World Wide Web (or just Web) was conceived by Tim Berners-Lee, a (then) CERN consultant/engineer who was looking for a way to facilitate the exchange…

HOKOSAI WAVE OF LIFE