About Jeff Hayes


Jeff is Principal at AlignTech Solutions and is a digital strategist with many years of marketing and engineering experience in the areas of healthcare, assisted living and professional services.

He has served on various community and educational boards in the Fox Valley area of Wisconsin as well as in Chicago. He was instrumental in creating a regional business symposium with the Fox Cities Chamber of Commerce and in developing programming for fast growth businesses who show promise.

Jeff is also a sailing enthusiast, having made the 333 mile Race to Mackinac Island several times.

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Digital Marketing


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Digital Marketing


Most savvy businesspersons understand that ‘content is king,’ meaning that good, appropriate content is an important key to the success of marketing campaigns today. Where content production is concerned, these same businesspersons…

Your Writing Voice Defines You

Thus Spake Google: How Wagging the Dog is Working for the Rest of Us

Posted by Jeff Hayes on April 30, 2014 in Digital Marketing


Google has become one of the most successful companies in history, in part due to its ability to tell us who we are.  Asking metaphorically, Is Google a prophet? Can it predict…

People everywhere are 'wagging the dog' by what they search for.

Responsive Design: What Is It and Why Should We Care?

Posted by Jeff Hayes on February 27, 2014 in Digital Marketing


One Size Does Not Fit All Responsive design is the relatively new practice of creating websites that look good wherever they happen to be viewed, such as: On your desktop or notebook…

Responsive Web Design - AlignTech Solutions

Content Management Systems: Which is Best For Your New Project?

Posted by Jeff Hayes on September 30, 2013 in Technology


When Tim Berners-Lee developed the world’s first website at CERN in 1990 — using a simple Unix-based browser — do you suppose he had any idea how expansive the Web would become?…

Content Management Systems of the Past - AlignTech

A Brief History of Nearly Everything (Digitally) Important

Posted by Jeff Hayes on July 15, 2013 in Technology


Evolution of the World Wide Web The World Wide Web (or just Web) was conceived by Tim Berners-Lee, a (then) CERN consultant/engineer who was looking for a way to facilitate the exchange…

Hokosai's Wave - Digital Marketing - AlignTech

What’s New in Web Design?

Posted by Jeff Hayes on June 14, 2013 in Technology


I’ve worked in the digital world long enough to appreciate the old adage about change being the only constant.  The relationships I’ve built with our clients don’t tend to waver over time,…

What's New in Web Design? Thoughts from AlignTech Solutions

Trends in Technology: Rosetta Stone Required

Posted by Jeff Hayes on January 30, 2013 in Technology


When we hear the phrase Trends in Technology, some of us begin thinking about technologies that should be coming of age soon.  Some of us think “What now!?!” perhaps because technology inspires fear…

Trends depend upon strengths, experience and generation to which one belongs

American Story? Small Town Story?

Posted by Jeff Hayes on November 28, 2012 in Community


Does Bedford Falls really exist or was it just a figment of Frank Capra’s imagination for the perfect town in his film “It’s a Wonderful Life?” And are there other such idyllic…

Is there a 'real' Bedford Falls out there somewhere?

Coworker Dilemmas Resonate with Readers

Posted by Jeff Hayes on August 13, 2012 in Quality of Life


In reviewing searches that led individuals to our website and blog last month I was surprised to find that roughly 55% of them were looking for information about handling difficult coworkers. Why?…

Coworker Dilemmas Exist on a Large Scale