About Jeff Hayes


Jeff is an IT agile coach, scrum master and speaker, and acts as influencer and connector to help companies reduce chaos in order to achieve full agile transformation.

Scrum, The Essential Agile Method for Software Development

Posted by Jeff Hayes on February 13, 2019 in Agile


Agile software development is iterative and incremental in nature as I discussed previously in Agile Methods Provide the Greatest Value to Organizations. Its earliest manifestation is probably in work performed by IBM…

By Tim Cordell - CartoonStock

Agile Methods Provide the Greatest Value to Organizations

Posted by Jeff Hayes on January 30, 2019 in Agile


This is an introduction to agile thinking as it is realized by organizations in the process of getting things done – specifically as it relates to information technology – and to serve…

Original artwork published at https://geekandpoke.typepad.com/geekandpoke/2008/06/one-year-in-a-i.html

Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Business


In catching a recent performance by the Milwaukee-based musical group Dead Horses, a number of things came to mind that I’ll share with you. Dead Horses appeared on the 30-Minute Music Hour…

Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Business


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Business


Most savvy businesspersons understand that ‘content is king,’ meaning that good, appropriate content is an important key to the success of marketing campaigns today. Where content production is concerned, these same businesspersons…

Your Writing Voice Defines You

Thus Spake Google: How Wagging the Dog is Working for the Rest of Us

Posted by Jeff Hayes on April 30, 2014 in Technology


Google has become one of the most successful companies in history, in part due to its ability to tell us who we are.  Asking metaphorically, Is Google a prophet? Can it predict…

People everywhere are 'wagging the dog' by what they search for.

Responsive Design: What Is It and Why Should We Care?

Posted by Jeff Hayes on February 27, 2014 in Technology


One Size Does Not Fit All Responsive design is the relatively new practice of creating websites that look good wherever they happen to be viewed, such as: On your desktop or notebook…

Responsive Web Design - AlignTech Solutions

Content Management Systems: Which is Best For Your New Project?

Posted by Jeff Hayes on September 30, 2013 in Technology


When Tim Berners-Lee developed the world’s first website at CERN in 1990 — using a simple Unix-based browser — do you suppose he had any idea how expansive the Web would become?…

Content Management Systems of the Past - AlignTech

A Brief History of Nearly Everything (Digitally) Important

Posted by Jeff Hayes on July 15, 2013 in Technology


Evolution of the World Wide Web The World Wide Web (or just Web) was conceived by Tim Berners-Lee, a (then) CERN consultant/engineer who was looking for a way to facilitate the exchange…

Hokosai's Wave - Digital Marketing - AlignTech

What’s New in Web Design?

Posted by Jeff Hayes on June 14, 2013 in Technology


I’ve worked in the digital world long enough to appreciate the old adage about change being the only constant.  The relationships I’ve built with our clients don’t tend to waver over time,…

What's New in Web Design? Thoughts from AlignTech Solutions