Archive of Business


Perhaps not everyone’s as excited about business as we are, but consider that business leads to happiness in the right circumstances. Two critical factors to achieve happiness are… appropriate challenge and the opportunity to exchange ideas with others.

At AlignTech, digital marketing + communication = happy place.

What’s the happy place for your business?

Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Business


In catching a recent performance by the Milwaukee-based musical group Dead Horses, a number of things came to mind that I’ll share with you. Dead Horses appeared on the 30-Minute Music Hour…

Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

Backlinks Help You Build Affinity with Your Target Market

Posted by Betsy Rozelle on September 18, 2017 in Business


I’m an internet marketing Neanderthal. The World Wide Web is simply a means to an end – the end being relationship building — for me. My business website is meant to build…

Backlinks help build affinity with your target market

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Business


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Business


Most savvy businesspersons understand that ‘content is king,’ meaning that good, appropriate content is an important key to the success of marketing campaigns today. Where content production is concerned, these same businesspersons…

Your Writing Voice Defines You

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Business


Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales

Yes, Use LinkedIn to Reach Out… But Stop Oversharing

Posted by Tim Holdsworth on May 29, 2014 in Business


When it comes to LinkedIn, many of us have a love/hate relationship. We love it as a way to keep up with colleagues and make new professional connections, but we hate some…

Using LinkedIn to Your Best Advantage

Business Lessons from Reality TV

Posted by Tim Holdsworth on September 30, 2011 in Business


Reality TV. The mere mention can produce a visceral, less-than-positive reaction: Shallow. Waste of time. Zero intellectual or entertainment value. Garbage. Indicative of all that’s wrong with America. Or is it?  If…

Business lessons from reality TV

Five Steps for Becoming a Good Customer

Posted by Tim Holdsworth on February 15, 2011 in Business


There are two sides to any transaction and, generally speaking, the level of support and loyalty depend on how each side treats the other. As a business — or one of its…

Why should I try to become a good customer? How do I benefit?

Field Trip to a Wind Farm – 5 Interesting Facts

Posted by Jeff Hayes on September 24, 2010 in Business


Emerging Energies of Wisconsin recently invited the employees of AlignTech Solutions to visit its latest wind farm in the Town of Shirley, Wisconsin.  And so we went.  Emerging Energies is just now…

Field trip to a wind farm for AlignTech employees.

Six Key Business Principles I Learned from My 6-Year-Old

Posted by Tim Holdsworth on September 9, 2010 in Business


At our recent garage sale my entrepreneurial (and highly independent) 6-year-old set up a lemonade stand on the driveway. I watched with interest as she exhibited six key business principles — without…

A lemonade stand plus one 6-year-old provide some business insight.