Archive of Business


OK now, everyone sing… [to the melody of This Land is Your Land]:

“Your business is YOUR brand! Our business OUR brand….”

Perhaps not everyone’s as excited about business as we are, but consider that business leads to happiness in the right circumstances. Two critical factors to achieve happiness are… appropriate challenge and the opportunity to exchange ideas with others.

At AlignTech, digital marketing + communication = happy place.

What’s the happy place for your business?

Business Lessons from Reality TV

Posted by Tim Holdsworth on September 30, 2011 in Business


Reality TV. The mere mention can produce a visceral, less-than-positive reaction: Shallow. Waste of time. Zero intellectual or entertainment value. Garbage. Indicative of all that’s wrong with America. Or is it?  If…

Business lessons from reality TV

Five Steps for Becoming a Good Customer

Posted by Tim Holdsworth on February 15, 2011 in Business


There are two sides to any transaction and, generally speaking, the level of support and loyalty depend on how each side treats the other. As a business — or one of its…

Why should I try to become a good customer? How do I benefit?

Field Trip to a Wind Farm – 5 Interesting Facts

Posted by Jeff Hayes on September 24, 2010 in Business


Emerging Energies of Wisconsin recently invited the employees of AlignTech Solutions to visit its latest wind farm in the Town of Shirley, Wisconsin.  And so we went.  Emerging Energies is just now…

Field trip to a wind farm for AlignTech employees.

Six Key Business Principles I Learned from My 6-Year-Old

Posted by Tim Holdsworth on September 9, 2010 in Business


At our recent garage sale my entrepreneurial (and highly independent) 6-year-old set up a lemonade stand on the driveway. I watched with interest as she exhibited six key business principles — without…

A lemonade stand plus one 6-year-old provide some business insight.

How’s Your Customer Service?

Posted by Tim Holdsworth on August 11, 2010 in Business


We all experience it on a daily basis – customer service. Good, bad or indifferent, we all tend to have long memories about how we’ve been treated by a business and are…

How is your customer service?

Small Business Bullies?

Posted by Jeff Hayes on July 21, 2010 in Business


The AT&T Yellow Pages folks who service Northeast Wisconsin paid our company an unintended compliment a couple of weeks ago when they shut down one of our clients’ websites by mistake —…

Expensive lessons for a small business owner.

Of Oil Spills and Small Business

Posted by Jeff Hayes on June 25, 2010 in Business


Catastrophe, calamity, debacle, disaster — all words that can describe the ongoing oil spill in the Gulf of Mexico.  What started as an unfortunate event that took multiple lives and many livelihoods —…

What happens to the earth's ecosystem when all marine life is snuffed out? What happen to a business that cannot quickly recover from a disaster?