Archive of Tag 'reputation'


What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Business


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

Keywords Driven by Consumer + Brand Insights: Reach Your Target Market

Posted by Kathy Fredrickson on April 6, 2016 in Digital Marketing


Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…

Reaching Target Market Strategically

Yes, Use LinkedIn to Reach Out… But Stop Oversharing

Posted by Tim Holdsworth on May 29, 2014 in Business


When it comes to LinkedIn, many of us have a love/hate relationship. We love it as a way to keep up with colleagues and make new professional connections, but we hate some…

Using LinkedIn to Your Best Advantage

A picture is worth a thousand words – and about 50 milliseconds

Posted by Tim Holdsworth on March 26, 2014 in Digital Marketing


Aside from shouting ‘fire’ in a crowded theatre (illegal and not recommended), visuals trump words when it comes to quick, clear communication. In fact, “visuals are processed 60,000 times faster than text,…

A Picture is Worth a Thousand Words

Is Twitter the ‘New CNN’?

Posted by Tim Holdsworth on January 29, 2014 in Social Media


Still a News Junkie I’ll admit it — I’m a bit of a news junkie. Local, national, international, business, technology, money — it doesn’t matter. If it’s news, I’m reading it. My…

Is Twitter the New CNN - Media Trends Change Over Time

What’s New in Web Design?

Posted by Jeff Hayes on June 14, 2013 in Technology


I’ve worked in the digital world long enough to appreciate the old adage about change being the only constant.  The relationships I’ve built with our clients don’t tend to waver over time,…

What's New in Web Design? Thoughts from AlignTech Solutions

Managers: The Arrogant Bastard

Posted by Jeff Hayes on February 21, 2011 in Quality of Life


This is the second article in our series entitled Managers: The Good and the Bad. Poor managers like the Arrogant Bastard represent a real risk to the companies for which they work.  It…

The arrogant bastard is to be avoided

How’s Your Customer Service?

Posted by Tim Holdsworth on August 11, 2010 in Business


We all experience it on a daily basis – customer service. Good, bad or indifferent, we all tend to have long memories about how we’ve been treated by a business and are…

How is your customer service?

Small Business Bullies?

Posted by Jeff Hayes on July 21, 2010 in Business


The AT&T Yellow Pages folks who service Northeast Wisconsin paid our company an unintended compliment a couple of weeks ago when they shut down one of our clients’ websites by mistake —…

Expensive lessons for a small business owner.

Does a Small Business Really Need a Website?

Posted by Tim Holdsworth on July 15, 2010 in Digital Marketing


Does a small business really need a website? For many the answer is “yes, of course.” However, the reality is that 55 percent of small business owners don’t have a website. Yes,…

Yes, all businesses do need a website.