Archive of Tag 'business strategy'


Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Digital Marketing


In catching a recent performance by the Milwaukee-based musical group Dead Horses, a number of things came to mind that I’ll share with you. Dead Horses appeared on the 30-Minute Music Hour…

Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

Backlinks Help You Build Affinity with Your Target Market

Posted by Betsy Rozelle on September 18, 2017 in Digital Marketing


I’m an internet marketing Neanderthal. The World Wide Web is simply a means to an end – the end being relationship building — for me. My business website is meant to build…

Backlinks help build affinity with your target market

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Digital Marketing


Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales

What Many Local Businesses Don’t Know About Being Found Online

Posted by Tim Holdsworth on December 16, 2015 in Digital Marketing


Today most but not all local business owners know that being found online is crucial for their business. After all, 97% of consumers use internet to research local products/services and 98% of searchers…

What Many Local Businesses Don't Know About Being Found Online

The Need for Local Businesses to Tackle Social Media

Posted by Tim Holdsworth on August 12, 2015 in Social Media


As a local business person, you have a lot of demands on your time and resources. You’ve heard about using social media to help market your products and services, but you’re skeptical…

What's your social media strategy?

Business Lessons from Reality TV

Posted by Tim Holdsworth on September 30, 2011 in Business


Reality TV. The mere mention can produce a visceral, less-than-positive reaction: Shallow. Waste of time. Zero intellectual or entertainment value. Garbage. Indicative of all that’s wrong with America. Or is it?  If…

Business lessons from reality TV

Managers: The Everyday Evangelist

Posted by Jeff Hayes on May 23, 2011 in Quality of Life


This is the fifth article in our series entitled Managers: The Good and the Bad. Twenty years ago, in 1991, it was quite a novelty for someone to have in their job title…

The everyday evangelist has a lot of energy

Managers: The Innovator

Posted by Jeff Hayes on February 8, 2011 in Quality of Life


As promised in the introduction to this series of articles about Managers: The Good and the Bad, we’ll focus firstly on “The Innovator”. Innovators are those leaders who can easily view the…

The innovator is sometimes a better leader than manager

Managers: The Good and the Bad

Posted by Jeff Hayes on January 13, 2011 in Quality of Life


Managers come in all shapes and sizes; they come in all races and creeds and in both genders; with numerous strengths and weaknesses; with each of the temperaments defined by the Myers-Briggs…

Good Managers Have a Few Things in Common

Does a Small Business Really Need a Website?

Posted by Tim Holdsworth on July 15, 2010 in Digital Marketing


Does a small business really need a website? For many the answer is “yes, of course.” However, the reality is that 55 percent of small business owners don’t have a website. Yes,…

Yes, all businesses do need a website.