About Mike Schmidt

Over his 25 years as a business professional, Mike Schmidt has held leadership positions in Sales as well as Marketing. Working on each side has given him a unique perspective on how the roles differ and an appreciation for the value each can bring to the other.

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Business

Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales