About Mike Schmidt

Over his 25 years as a business professional, Mike Schmidt has held leadership positions in Sales as well as Marketing. Working on each side has given him a unique perspective on how the roles differ and an appreciation for the value each can bring to the other.

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Digital Marketing

Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales