Archive of Digital Marketing


According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. We’ve found that companies attempting digital marketing initiatives without measuring the results can be deadly from a cost perspective.

AlignTech helps its clients find their target markets.

Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Digital Marketing


In catching a recent performance by the Milwaukee-based musical group Dead Horses, a number of things came to mind that I’ll share with you. Dead Horses appeared on the 30-Minute Music Hour…

Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

Backlinks Help You Build Affinity with Your Target Market

Posted by Betsy Rozelle on September 18, 2017 in Digital Marketing


I’m an internet marketing Neanderthal. The World Wide Web is simply a means to an end – the end being relationship building — for me. My business website is meant to build…

Backlinks help build affinity with your target market

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Digital Marketing


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

The Five Most Popular Illustration Styles

Posted by Scott Alberts on September 7, 2016 in Digital Marketing


With so many illustration styles ranging from simple cartoons to highly-detailed realism, what will have the most appeal to your audience? Each style can evoke a different emotional reaction. Illustration Styles in…

Cartoon Illustration Styles

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Digital Marketing


Most savvy businesspersons understand that ‘content is king,’ meaning that good, appropriate content is an important key to the success of marketing campaigns today. Where content production is concerned, these same businesspersons…

Your Writing Voice Defines You

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Digital Marketing


Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales

Keywords Driven by Consumer + Brand Insights: Reach Your Target Market

Posted by Kathy Fredrickson on April 6, 2016 in Digital Marketing


Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…

Reaching Target Market Strategically

Visual Storytelling: Illustration or Photography?

Posted by Scott Alberts on February 15, 2016 in Digital Marketing


“Seeing is believing.” “A picture is worth a thousand words.”   Photography can be stunning and eye-catching and, occasionally, even free. Yes, photography can certainly document a story. But an illustration can…

Visual storytelling example by Scott Alberts

What Many Local Businesses Don’t Know About Being Found Online

Posted by Tim Holdsworth on December 16, 2015 in Digital Marketing


Today most but not all local business owners know that being found online is crucial for their business. After all, 97% of consumers use internet to research local products/services and 98% of searchers…

What Many Local Businesses Don't Know About Being Found Online

Take stock before using stock photos: Five good tips

Posted by Tim Holdsworth on September 2, 2014 in Digital Marketing


Just take a long, broad look at the web and you’ll notice it’s a bit chaotic. To be noticed, and remembered, you have to have strong visual content. These visuals help viewers…

Stock photos or original artwork?