In catching a recent performance by the Milwaukee-based musical group Dead Horses, a number of things came to mind that I’ll share with you. Dead Horses appeared on the 30-Minute Music Hour…
Archive of Digital Marketing
According to Positioning authors Al Ries and Jack Trout, communicating the wrong message about your products and services is just as “deadly” as not communicating at all. We’ve found that companies attempting digital marketing initiatives without measuring the results can be deadly from a cost perspective.
AlignTech helps its clients find their target markets.
Most savvy businesspersons understand that ‘content is king,’ meaning that good, appropriate content is an important key to the success of marketing campaigns today. Where content production is concerned, these same businesspersons…
Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…
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