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Scrum, The Essential Agile Method for Software Development

Posted by Jeff Hayes on February 13, 2019 in Agile


Agile software development is iterative and incremental in nature as I discussed previously in Agile Methods Provide the Greatest Value to Organizations. Its earliest manifestation is probably in work performed by IBM…

By Tim Cordell - CartoonStock

Agile Methods Provide the Greatest Value to Organizations

Posted by Jeff Hayes on January 30, 2019 in Agile


This is an introduction to agile thinking as it is realized by organizations in the process of getting things done – specifically as it relates to information technology – and to serve…

Original artwork published at https://geekandpoke.typepad.com/geekandpoke/2008/06/one-year-in-a-i.html

Marketing 001: Show Up for the Party and Stick Around for Awhile

Posted by Jeff Hayes on October 3, 2017 in Business


In catching a recent performance by the Milwaukee-based musical group Dead Horses, a number of things came to mind that I’ll share with you. Dead Horses appeared on the 30-Minute Music Hour…

Show up for the party and stick around awhile: Marketing 001 - AlignTech Solutions

Backlinks Help You Build Affinity with Your Target Market

Posted by Betsy Rozelle on September 18, 2017 in Business


I’m an internet marketing Neanderthal. The World Wide Web is simply a means to an end – the end being relationship building — for me. My business website is meant to build…

Backlinks help build affinity with your target market

What Average Bounce Rate has to do with Garrison Keillor

Posted by Jeff Hayes on November 20, 2016 in Business


Perhaps you’re thinking, “Ok, I’ll bite. What does average bounce rate have to do with Garrison Keillor?” And perhaps also, “What in the heck is an average bounce rate?” Average Bounce Rate…

Average bounce rate is sort of a big deal - AlignTech Solutions

The Five Most Popular Illustration Styles

Posted by Scott Alberts on September 7, 2016 in Digital Marketing


With so many illustration styles ranging from simple cartoons to highly-detailed realism, what will have the most appeal to your audience? Each style can evoke a different emotional reaction. Illustration Styles in…

Cartoon Illustration Styles

What is Your ‘Writing Voice’ When You are Not the Writer?

Posted by Jeff Hayes on July 31, 2016 in Business


Most savvy businesspersons understand that ‘content is king,’ meaning that good, appropriate content is an important key to the success of marketing campaigns today. Where content production is concerned, these same businesspersons…

Your Writing Voice Defines You

Sales and Marketing Alignment: Creating a Stronger Company

Posted by Mike Schmidt on June 7, 2016 in Business


Having been on both sides of the desk, I’ve come to realize how critical it is for Sales & Marketing to be aligned. The reality is that, while many companies are combining…

Sales and Marketing Alignment is Necessary for Optimum Sales

Keywords Driven by Consumer + Brand Insights: Reach Your Target Market

Posted by Kathy Fredrickson on April 6, 2016 in Digital Marketing


Effective websites behave like virtual salespeople, providing prospects with valuable information and leading them to a desire to contact your organization. Is your website generating quality leads? If not, then it’s losing…

Reaching Target Market Strategically

Visual Storytelling: Illustration or Photography?

Posted by Scott Alberts on February 15, 2016 in Digital Marketing


“Seeing is believing.” “A picture is worth a thousand words.”   Photography can be stunning and eye-catching and, occasionally, even free. Yes, photography can certainly document a story. But an illustration can…

Visual storytelling example by Scott Alberts